BLACK FRIDAY STARTS NOW.
The clinics that do well in November don't start marketing in November.
Black Friday isn't just an opportunity to run a promotion. It's an opportunity to activate your existing patient database, move more retail, introduce online shopping, drive gift voucher sales and build momentum straight into Christmas. But a last-minute discount and a few Instagram posts aren't a strategy.
This year, TAC has created a series of fixed-scope Black Friday and Christmas packages specifically for aesthetic clinics.
Sell more retail.
Sell gift vouchers.
Reach your database.
Drive traffic.
Get your clinic ready for Christmas.
No ongoing marketing contract required Just the strategy, infrastructure and campaign support you need for the biggest retail period of the year.
The Gift Voucher Kit — $990 + GST
Turn Christmas gifting into clinic revenue.
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Ideal for solo practitioners, cosmetic nurses and smaller clinics that may be more limited in the types of promotions they can run, but still want to participate in the end-of-year retail period.
Rather than building the campaign around treatment discounting, we create a polished gifting campaign designed to put your clinic's gift vouchers front and centre throughout the Christmas period.
It's also perfect for clinics that already have gift voucher functionality but aren't actively marketing it.
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We create everything and deliver it ready to publish.
TAC does not require access to your website, social media, email or SMS platforms. Your clinic simply uploads, schedules and sends the supplied campaign assets.
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Gift voucher campaign concept
Digital gift voucher design
Print-ready voucher design
2 social assets
3 Story assets
Christmas gifting EDM
SMS
Website banner
Campaign captions
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Online gift voucher purchasing setup
Don't currently have a way for someone to purchase a voucher online? We can add the functionality required to make purchasing easier.
You already have something worth gifting. Let's make sure people know about it.
The Campaign Kit — $1,500 + GST
For clinics that already have the infrastructure but need TAC to create the campaign.
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Clinics that already have their website, social platforms and email/SMS systems in place, but need the strategy, messaging and creative to bring their Black Friday and Christmas campaign together.
Ideal if you're happy to upload, schedule and send everything yourself, you just don't want to create it all yourself.
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We create the campaign and supply everything ready for your team to publish. TAC does not require access to your website, social media, email or SMS platforms for this package.
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Black Friday offer strategy
Gift voucher strategy
4 campaign social assets
4 Story assets
Campaign captions
1 Black Friday EDM
1 gift voucher / Christmas EDM
2 SMS
Website banners
Digital gift voucher artwork
Campaign rollout plan
We create it. You publish it.
Sell Online — $2,500 + GST
Products. Gift vouchers. Christmas gifting. All in one place.
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Clinics that don't currently have an online store but already sell a good volume of retail products in-clinic and want to turn that existing demand into an additional online revenue stream.
It's particularly suited to clinics wanting to make it easier for patients to reorder products, purchase gift vouchers and shop from the clinic outside opening hours.
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Sooner rather than later.
An online store needs more than a go-live date. We need time to build the store, upload and organise products, configure payments and fulfilment, test the customer journey and ensure everything is working properly before your campaign begins.
Starting early also gives your store and product pages more time to be discovered and indexed by search engines. SEO is a longer-term strategy rather than an instant result, so the earlier your store is live, the better positioned it is to begin building organic visibility.
We recommend commencing well ahead of Black Friday, rather than waiting until November.
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E-commerce store
Up to 10 retail products
Digital gift voucher product
Gift voucher purchasing functionality
Payment gateway
Shipping
Click & collect
Product categories
Email capture
Black Friday banner
Christmas gifting banner
Mobile optimisation
Basic SEO
Handover
Built for Black Friday. Still selling long after it.
Black Friday + Christmas, Done. — $3,950 + GST + ads
One campaign period. Two major revenue opportunities.
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Clinics that want to actively drive end-of-year revenue and already have the foundations in place — an existing website, an established patient database and an offer or retail opportunity worth putting marketing spend behind.
It's for the clinic that doesn't just want Black Friday assets.
It wants the strategy, campaign, database marketing and paid advertising working together across Black Friday and into Christmas.
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Ideally, well before November.
We need enough lead time to develop your offer strategy, build the campaign, prepare creative and email/SMS assets, create the campaign sales page, set up tracking and prepare Meta audiences before your promotional period begins.
Starting earlier also gives us the opportunity to build anticipation and warm audiences rather than expecting a cold campaign to perform overnight.
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STRATEGY
Black Friday offer strategy
Gift voucher strategy
Christmas retail strategy
Campaign calendar
CREATIVE
4–6 campaign assets
Stories
2 Reel concepts
Website banners
Gift voucher artwork
EMAIL + SMS
3 Black Friday EDMs
1 Christmas gifting EDM
2 Black Friday SMS
1 Christmas gift voucher SMS
DIGITAL
Campaign sales page
Meta campaign
Retargeting
Tracking
You run the clinic. We run the campaign.

